![]() ![]() You focus on a small, specific group instead of trying to appeal to everyone. Niche marketing is all about finding a specific group of people to target with your product or service. It’s about finding customers who are passionate about what you do and who are willing to pay a premium for your offerings.Īnd when it comes to succeeding in a competitive marketplace, niche marketing is one of the most effective strategies available. In essence, niche marketing is the process of finding a small but lucrative market to target with your products or services. So, what is niche marketing, and how can it help you succeed in a competitive marketplace? You’ve probably heard the saying, “Niche down and dominate.” It’s a concept that’s been around for a long time, but it’s as true now as it ever was. ![]()
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